Wedding SEO and Internet Marketing Blog

Many people doing search engine optimization often overestimate the value of keyword density.  Sure you want to get your keywords in the articles, but after you get them in there a couple times, that is enough.  Do not put the keywords in there to the point that your article sounds like spam.

Also, if you do not focus on using your exact phrase, it opens up your website to getting more traffic from long-tail keywords.  If you do not remember, long-tail keywords are keywords that contain multiple words that are more specific to the exact kind of search.  Instead of the keyword being “wedding djs,” a long-tail keyword would have the phrase “wedding djs in maryland.”  Since many people write in the same manner, if you just write your content exactly how it comes to mind, you are very likely to come up with some great long-tail keywords naturally.  Another advantage of not forcing the keywords into your site is this way your readers are more likely to return to your site because of the quality content.  It also makes it more likely that other websites will link to your site.

Now would you want to receive a birthday card that looked like this?

This was the perfect example of what NOT to do when writing for search engines.  Some people cram their keywords into their articles to many times that is does not even make sense.  This can cause some serious problems.  Articles like these can be flagged as spam and be taken completely off of the search engine results pages.

Your writing style is another way you can rank well in the search engine results pages.  Mix up your keywords phrase in order to get ranked in many different long-tail keywords.  Instead of saying “djs in Maryland” a whole bunch of times, switch it up and use other phrases, such as “Maryland djs.”  If your writing sounds like it was done by a human instead of a robot, it will help you with your rankings.  The search engines are looking for high-quality information to put at the top of their rankings.  What you want to do is make your article read like a newspaper, opposed to something written strictly for SEO.  Google is pretty smart when it comes to identifying unique, quality content.

It is very common to underestimate the power of linking out to other sites.  This does not mean providing links only to sites that also link to yours.  This is called a link exchange and if the search engines become aware of this, your site can be dropped in the rankings.  Try to put quality links on your page where they fit in naturally.  This will improve the quality of your site and can also increase the page rank.  Having broken links on your page can also hurt your page.  Is is a real turn off to visitors and can cause them to leave your site immediately.  Also, people are very unlikely to bookmark your site if it is full of broken links.  Additional to that, when you submit your site to directories to build links, your site may not be approved for the directory submission if it has broken links.  They will sometimes run a program that views your site and checks all of the links to make sure they are not broken.  You do not want your directory submissions to fail, because backlinks are possibly the most important aspect of building the seo for your website.

Many times when a website is built it can immediately get ranked in Google, sometimes even ranked on the first page.  Then after a week or so, the pages will disappear from these rankings.  This is often referred to as the “Google Sandbox.” If you keep putting fresh, unique content on your website, you will climb out of this so-called sandbox within a week or two.  You can compare the Google Sandbox to a probationary period for your website.  After a week or two passes with Google’s spiders crawling through your site, there will be no problem getting your high spot in the search engines rankings back.

Remember, search engine optimization is very important, but if you are sacrificing the quality of your content in order to optimize it more, then you are not doing a service for your website.  You are depriving your business of return customers and your content can look like spam and get lost in the Google rankings.

admin Wedding Internet Marketing google sandbox, long tail keywords, quality content, wedding expert

When you begin optimizing your site for the search engines, there are many things you need to consider.  One thing you need to do is narrow down the competition that you are fighting with for the same spots on google.  For instance, if you are a wedding DJ, based in Texas, it will be a lot of wasted time and energy to get your website all the way to the top of Google for people that search for the keyword “wedding.”  Sure, you will get tons of traffic, but your DJ business in Texas will not benefit from the majority of this traffic.  Odds are, if someone is searching for a DJ for their wedding based in Texas, they will search for something more along the lines of “wedding dj’s texas” or something along those lines.  These types of keywords are called long-tail keywords.  These keywords do not get as much traffic as keywords such as “wedding” or “dj,” but there are many benefits to being at the top of the search engine ranking pages (serps) in the long-tail keywords.  The greatest benefit is that the traffic you get from the long-tail keywords is obviously very interested in your service.  If you had people going to your website that searched for “wedding” it is very likely that they are looking for a wedding dj 500 miles from you or even more.  They probably aren’t even looking for a DJ.  When someone searches for “wedding dj in Austin, Texas,” this is a very hot lead.  They are looking for the exact service that you offer.  You are much more likely to turn the visitors to your website into actual paying customers when they arrive to your website by searching with long-tail keywords.

Another important thing to remember when trying to rank high in the serps, is that Google loves content.  There are a lot of mysteries regarding what Google actually looks for when doing the search rankings, but two things are for sure:  Google loves good, unique content as well as quality backlinks.

What does it take to make quality content?  When you are writing articles for your webpage, it is good to use the keywords you are trying to rank with, to consist of about 2-3% of your articles.  You do not want to use the keywords too many times, just make sure you use them at least once.  Another great way to boost traffic is by putting videos on your website.  Also, creating your videos and uploading them on youtube can help drive traffic to your website.  When people search youtube and find your video, you can point them to your site.  You can do this by watermarking your video with the URL of your website.  You can also put the URL in the description of the video.

Now I am going to explain what I mean by “quality backlinks.”  A backlinks is any link on the internet that will take someone to your webpage.  There are many ways to get backlinks.  You can post links on message boards, your other webpages, by leaving comments on blogs, and many other methods.  So your next question may be, “How do we know if the link is quality?”  Well, Google ranks all websites.  The way they rank them is by PR or page rank.  They are ranked from PR0-PR9.  The higher the PR, the better.  If you can get links to your website on PR9 sites, it is very helpful in moving your site up the rankings of google.  One of the best ways to get quality backlinks to by creating social bookmarks.  Many of the social bookmarking sites are ranked as high as PR8.

How do you determine the PR of a website?  After all, it is not like when you visit a website, the PR is listed in bold numbers and letters on the front page.  There are add-ons for Mozilla Firefox and Internet Explorer.  If you have not heard of Mozilla Firefox, it is an alternative web browsing option.  I highly recommend it, as it provides much quicker web browsing, as well as more security measures in protecting your computer.  Back to PR.  Once you active these add-ons they will show the PR of each page you visit.  This will usually displayed in the toolbar of your browser.  If you do not like adding things to your internet browser, there are websites that show you the PR of sites that you list for them.

admin Wedding Internet Marketing google page rank, long tail keywords, wedding seo