Wedding SEO and Internet Marketing Blog

WOW – What a crazy summer it has been here in Dacula, GA.  Soo many positive things happening in such a short period of time.   Where do I start??

Well lets start with the BIG news ….earlier this week my business partner Brad Fallon acquired 100% of StomperNet.  For those of you who don’t know what StomperNet is –basically it it the World’s LARGEST Internet Marketing / SEO training community.  With a faculty consisting of industry experts such as Dan Thies, Leslie Rohde, and Jerry West (Original Pioneers of SEO) –this is a MUST HAVE membership for ALL small business owners with a web presence.

Without StomperNet, I personally wouldn’t have had 1/4 the success on the search engines.  Don’t get me wrong — StomperNet DOES NOT do the work for you — however — they do publish an unlimited amount of GREAT CONTENT for you to learn and apply to your specific niche.  I can personally GUARANTEE – If you follow the step by step online video tutorials,  tips and suggestions — You will DOMINATE the search engines…

I’ am living proof – (now pay close attention)

On March 16th 2009, I took over the SEO Strategy for 1WeddingSource.com.  Beginning with only 216 back links, 0 Page Rank,  2.5 Million Alexa Rank and absolutely NO Google presence (in a EXTREMELY competitive industry) — I accepted the challenge that lied ahead of me.

I purchased EVERY SEO book I could find, participated in EVERY SEO forum on the web, and even attended live SEO conferences, webinars and meet-ups.  Exactly 4 months to the day (July 16th 2009) – I now had 13,000 back links, Google Page Rank of 5, 82,000 Alexa Rank AND was ranking on the 1st Page of Google for the following highly competitive keywords:

Wedding: (Single Word Keyword) — 229,000,000 Competition

Wedding Planning — 30,600,000 Competition

Wedding Favors — 6,200,000 Competition

Wedding Songs — 36,800,000 Competition

Not to mention 20,000+ Long Tail Keywords…

You can imagine the amount of traffic 1WeddingSource.com receives…

The books, webinars, and forum’s helped a great deal….however it was the BEHIND THE SCENES conversations & shared tactics by industry Gurus such as Brad Fallon, Dan Thies, & James Schramko which helped me DOMINATE my niche in only 4 Months.  I’m taking about specific link strategies which took a non indexed page and got it to rank on the 1st Page of GOOGLE for the Single Keyword Wedding!!  In the world of SEO the proof is in the BITE – not the BARK!! Many Experts claim that they can get you on Page 1 — but there are VERY FEW who can actually prove it!!  I can –Thanks to Brad Fallon and the StomperNet Faculty.

Now the GREAT news!!

You too can share in the same success that I have had.

IMPORTANT ———-BOOKMARK THIS BLOG POST NOW!!!!

On 09/09/09 at precisely 9 seconds after 9:09 am – Online Marketing Changes Forever!!

Your private invitation will be posted on this Blog!!

The countdown has begun:  http://stomper999.com/

Opt-In now for Updates….

Your Friend – and Fellow Stomper!!

-Jason Hennessey

admin Wedding Internet Marketing 09/09/09, brad fallon, Dan Thies, James Schramko, jason hennessey, Stomper999, StomperNet, Wedding Marketing Expert

We all know that with proper search engine optimization, we can climb the rankings of Google and get traffic to our website.  We do this by keeping our page updated with fresh content and building quality backlinks that point back to our website.  However, just getting traffic to the website is not the end of the battle.  Once we get visitors to the website, we need to be able to dictate where they go and what they do once they get on the site.  This can be done with effective copywriting.

The most important aspect of copywriting is to first grab the attention of the reader.  You can do this with an attention-grabbing headline.

DON’T RUIN YOUR WEDDING DAY BY MAKING THIS SIMPLE MISTAKE!

This can be done by asking them a question or making an interesting or even shocking statement.  Whether or not the person reads the rest of your website is based upon how interesting your headline was.  If you choose the route of making an unbelievable or controversial claim to grab their attention, then the first part of your article should be proof for your claim.  You can use written proof or a picture.  Also, to keep your website search engine optimized, it is also important to put your keywords in the title, if possible, but you already knew that, right?  Also, people love statistics.  If you are able to feed them some statistical evidence regarding the success of your product, that will help out a great deal.

When you get to the body of the article, you want to keep your sentences as short and concise as possible.  If your sentences read easily and are easily understood, there is a much greater chance that your reader will continue reading.  If there is any part of the article that could cause someone to be confused, either clear up that part of the article or take it out completely.  If you cause your reader to be confused, they will most likely leave your website.

Another good method to get your viewers to continue reading your website is to tell an interesting story.  Stories are likely to draw emotional reactions from your readers and get them to trust you more.  Also, it is easy to transition from a story to your sales pitch.  If you are unable to tell a story, you can instead use amazing facts.  http://www.thisistrue.com is a great website on the Internet to find unbelievable facts that will suck in your reader.  One of the best ways to go about copy writing is to draw them in with an entertaining story and them transition into some interesting facts.  After you give them the interesting facts, you can then move into your sales pitch or tell them a little bit about what you have to offer them.

While you are writing the article, try to be aware of any kind of question or concern that could come up for the reader.  If you are able to anticipate these questions, it will go a long way in keeping the reader glued to your content.  It helps avoid any confusion that might come up for the reader.  Also, when you are telling the reader about your product or service, make sure to stress how important the information is.  If you can make them believe that the product you are offering is a life-changing product, they will be more likely to want more information about it, which leads to them purchasing your product.

Try not to make your sales copy too formal.  People like articles that are written in a personal manner.  Keep it very conversational.  Address your reader as “you” as often as you can.  Also statements such as, “I was devastated by the terrible services provided by my wedding DJ and I’m sure you would feel just as awful if you were in my position.”

Add some sub-headlines to your page.  You want these to be just as catchy as your headline.  When you add sub-headlines to your page, people will at least scan down the page and check them out.  Many of the people that do this are the same people that would have simply left your page if you had just plain text all the way down the page.  People do not take well to a lot of reading, it needs to be broken up for them.  Pictures and videos will also keep your reader captivated for the duration of your website.

admin Wedding Internet Marketing attention-grabbing headline, effective copywriting, jason hennessey, Wedding Marketing Expert